A company with a quality blog receives far more links and visitors than one without a blog. A blog is the staple of content marketing, where you provide real information and engaging answers to questions. Find out how to create a blog that sets your company up as a through leader and attracts more interested customers and motivated buyers.

One of the biggest hurdles to successful content creation is consistency. It takes a team to create a consistent, interesting blog. Whether you outsource your blog writing or hire a dedicated team, you need to have more than one person working on this to avoid burnout and to ensure quality and consistency.

Use polls, interviews and trending topics to gather blog post ideas. You need a significant amount of ideas to keep a blog running, so plan ahead and prepare additional topics and ideas to keep things fresh and moving forward. Find out what questions your customers are asking and how you can provide real answers from industry professionals.

Guest blogging, infographics and other content marketing strategies are great ways to shake things up and give your customers a unique way to experience industry information. Find creating ways to put your information in an infographic format to improve traffic to your site and to encourage linking. This sets up your company as a thought leader and creates new avenues for individuals to reach your landing pages.

Consistent content doesn’t always mean reinventing the wheel. A popular way to keep your blog going year after year is to re-use your existing content. If you have a successful e-book or a popular blog post from a few years ago, consider editing it with current information and re-posting it. Posting an identical blog again may not give you many additional views, but an updated version of a popular post can be a great way to bring in more business.

Be sure your content has laser focus. Off-topic posts can distract readers and create confusion about the goal of your company. Work within your industry or your passions to answer questions related to your business.

Content marketing is a great way to stay up-to-date with your industry and to communicate essential information to your customers. Find out how you can take your business to the next level and increase traffic to your website with a blog. Create engaging content on a memorable site and wait for customers to show up at your door or start ordering your products and services online.